About

I’m a content and digital merchandising specialist with over 13 years’ experience creating, managing and optimising digital content across high-traffic consumer, B2B and e-commerce environments.

I currently work at Greene King, managing website content, campaigns and merchandising activity across major pub brands. My role combines CMS management, landing page builds, SEO hygiene, content governance, CRO testing, an analytics and cross-functional delivery with marketing, UX, SEO, trading and product teams.

My background also includes wider content marketing experience across website copy, blog content, press releases, newsletters, social media, email campaigns and sales collateral. I have worked across CMS platforms including Sitecore, Umbraco, WordPress and bespoke internal systems, with hands-on experience using analytics to improve content performance and customer journeys.

I’m strongest where content, commercial goals and digital experience meet, turning business priorities into clear, structured and measurable online journeys.

Core Skills

Content Management | Digital Merchandising | CMS Governance | SEO Content | Website Copy | Landing Pages | Campaign Delivery | CRO | UX Collaboration | GA4 | Looker Studio | Microsoft Clarity | Email Marketing | Social Media | Copywriting | HTML/CSS | WordPress | Sitecore | Umbraco | AI-Assisted Content